UCD - Wireframe Design & Testing

Using its usability expertise, Abstract Technology can construct wireframes for the key pages on your website. The wireframes are specifically designed to make it easy and intuitive for site visitors to achieve your goals for them. Ultimately, this will:

• Increase task completion and conversion rates
• Improve the user experience
• Encourage site visitors to return again and again

Wireframe design & testing usually takes place after both the focus groups & user research² and card sorting & site map creation³ in the user-centered design process.

What are wireframes?

Wireframes are 'sketches' of page designs that contain all the information, content and navigation of a real page, without any graphic design. The information on the wireframes is positioned in a way that allows users to find what they're looking for quickly and efficiently. Wireframes work in much the same way that architectural blue prints define a building's structure.

Based on our usability and persuasion expertise, we'll design and create a number of wireframes for your website (usually between 30 and 100 in total). Wireframe design is iterative and we would work closely with you throughout the wireframe creation process.

Prototype testing

Abstract Technology will next convert the wireframes into a working prototype and carry out usability testing⁵ on the prototype. We recruit a small number of individuals from your target audience and ask them to complete typical tasks that they would carry out on the finished website.

Based on the results of this usability testing of the prototype, the wireframes are adjusted accordingly.

Deliverables from wireframe design & testing

The final deliverable is essentially the wireframes (usually between 30 and 100 in total), with appropriate adjustments having been made based on the prototype testing. We would also present the findings of the prototype testing to you.

(The next step in the web development process, is to design and build the website - something we can do with our excellent accessible web design⁷ services.)

Interested in how it can work for you? Please contact [email protected] for more information.